If you’re like most B2B businesses, you’ve been relying on the same old pay-per-click (PPC) strategies for years. But just because something works doesn’t mean it’s the best option.
As we move into 2022, it’s time to start thinking outside the box for your PPC campaigns, just like b2b seo agency that specialises in business-to-business search engine optimisation. Here are ten fresh ideas to get you started:
1. Incorporate video ads
Video is one of the most powerful marketing tools available, so why not use it in your PPC campaigns? Video ads are eye-catching and engaging, and they can give your audience a better sense of what your business is all about. Plus, they’re relatively easy to create – all you need is a smartphone and a few minutes of free time.
2. Use Google Shopping
Google Shopping is a great way to showcase your products to potential customers who are already interested in what you offer. And since it’s integrated with Google search, your ads will be seen by people actively looking for what you sell. You only pay when someone clicks on your ad and is taken to your website.
3. Target specific locations
If you’re only targeting a general background with your PPC campaigns, you could be missing out on valuable leads. By targeting specific cities, towns, or even neighbourhoods, you can make sure your ads are seen by people who are most likely to be interested in what you offer.
4. Take advantage of remarketing
If someone has visited your website but didn’t make a purchase, don’t give up on them just yet. Remarketing allows you to show your ads to people who have already shown an interest in your business, making them more likely to convert.
5. Try something new
Finally, don’t be afraid to experiment with new ideas and strategies. PPC is always evolving, so there’s no telling what might work best for your business next year. You can stay ahead of the curve and keep your campaigns fresh and effective by trying out new things.
6. Implement audience targeting
One of the best ways to improve your PPC campaigns is targeting specific audiences. This way, you can make sure that your ads are being seen by people who are more likely to be interested in what you offer. There are different ways you can target your audience, so be sure to experiment until you find the best method.
7. Use negative keywords
Another effective way to improve your PPC campaigns is by using negative keywords. These are words or phrases that you don’t want your ad to be triggered for. For example, if you’re selling women’s clothing, you might want to add “men” as a negative keyword so that your ad doesn’t appear when someone searches for “men’s clothing.”
8. Try out different ad formats
You can use several different ad formats, so it’s important to experiment until you find the ones that work best for your business. Some of the most popular options include text ads, image ads, video ads, and rich media ads.
9. Create landing pages that convert
For your PPC campaigns to be successful, you need to ensure that your landing pages are optimized for conversion. It means including a strong call-to-action, using relevant keywords, and making it easy for visitors to navigate your site.
10. Hire a PPC expert
If you want to take your PPC campaigns to the next level, you may consider hiring a PPC expert. These professionals can help you create effective campaigns, track your results, and make necessary adjustments.
Do you need help with your PPC campaigns?
If you’re not sure where to start, our PPC experts can help. We’ll work with you to create a campaign that targets your ideal customers and helps you achieve your business goals. Contact us today to learn more.
By following these tips, you can ensure that your PPC campaigns are as successful as possible in 2022. So what are you waiting for? Get started today!