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Image SEO: How to Optimise Your Images for Better Rankings

  • SEO

Are you looking for ways to improve your image SEO? If so, you’re in luck! In this blog post, we will discuss five simple tips that will help you optimise your images for better rankings.

Yes people really do use google image search when looking for products or services. In fact according to Oberlo over 1.5 billion image searches per day, that’s a lot of image searches!

By following these tips, you can improve your website’s visibility in search engine results pages and increase traffic to your website. Let’s get started!

1. Use relevant, high-quality pictures.

An image that is irrelevant to the content on the page will be confusing for the user, and one that is blurry or badly cropped will just make your site seem unprofessional.

Make sure that each image you employ is relevant to the text on the page and appears attractive.

You must be cautious not to utilise any pictures you don’t own the rights to. There are numerous websites that offer free pictures that businesses may use like

To increase your chances of getting it right, spend some time on each page you produce and publish a blog article looking for at least one great image to include. Bonus points if you can discover a few.

unsplash can be used to find royalty free images to use on your website

2. Customising the filename will help image seo.

This is one of those steps that’s so easy it’s amazing everyone doesn’t do it.  

Take some time to personalise the filename before uploading an image to your website. Change it to something that’s relevant to the page and incorporates at least one of your target keywords for the page.

If your web page is about a handbag product you sell, the image could be named something like brandname-handbag.jpg.

Most visitors won’t notice the filename, but it does give you a hook to add more information about the site and desirable keywords for Google to read.

customising the image file name will help your image seo and improve rankings.

3. Use alt tags.

This is another element of the website that few people see, but search engine crawlers do.

What is alt text and why is it important for web users with disabilities?

You may also add alternative text to every photo you add to your website so that if a browser can’t load it, it will display instead. This text is yet another component of the page on which you may use to communicate with search engines about the topic of the page.

Alt text is also used by visually impaired people who use screen-reading software to interpret the contents of a web page. (The software will read the ALT text so the viewer can understand what is in the image)

When creating alt text, be sure to:

– Use a brief, but descriptive phrase

– Include keywords for image SEO when appropriate (but don’t keyword stuff)

– Avoid using phrases like “image of…” or “picture of…”

Here’s an example

If you prefer to use HTML, you can add alt=” your alt text” to your image tag.

How do you create alt text for images on your website or blog post?

Depending on your website software there are different methods of adding alt text. Below are links to guides on the most popular platforms. If you can’t find your software please contact us and we will be happy to help.




4. Choose the right file type.

You’ve probably noticed there are three primary kinds of photo files, but you may not be entirely sure what the differences are. It’s possible that learning about the many file forms will help you make an informed decision:

  • JPG is one of the most common file formats because it uses small file sizes and is widely supported. But the image quality isn’t always as good as with PNG files and the format doesn’t support transparent backgrounds, so there are some cases where JPG won’t work.
  • PNG is a file format for images that provides a high resolution and can support a text description of the image that’s good for SEO. The main downside of PNG is that it tends to require larger file sizes than JPG and GIF. It’s often best for complex images and those that include text.
  • GIF doesn’t support as wide of a colour range as the other two, but it can be a good choice for simpler images. It supports small file sizes and transparent backgrounds.
For photos, JPG often works well. For designed graphics, GIF and PNG are more common and if you need a higher quality version, the PNG is the way to go, Image seo

For photos, JPG often works well. For designed graphics, GIF and PNG are more common and if you need a higher quality version, the PNG is the way to go.

5. location tag images

What are location tag images and how do they work and help image SEO?

Location tags effectively tell google the location of your business so the search engine can show your business in the local results.

When a customer searches for something like “pizza near me”, Google will show them a list of local businesses that match their query.

If you have your image location tags set up correctly, there’s a good chance your business will appear in the search results.

You can add your business geo coordinates into the image data. this can be done using geoimgr

What are the benefits of using image SEO on your website

The benefits of image SEO is ultimately higher rankings and more traffic to your website. Image SEO is also beneficial for those with disabilities who use screen readers to interpret the contents of a web page. When done correctly, image SEO can be a great tool in your digital marketing arsenal.

Image SEO is relatively easy, as far as SEO goes. By committing a little extra time to find the right images and optimising them for search every time you add a page to your website, you can give your pages an extra edge in the search engines.

If you follow these simple tips, you’ll be well on your way to optimising your images for better search engine rankings. As always, if you have any questions or need help getting started, feel free to contact us. We’re always happy to help!

Don’t forget you can run a free SEO audit on your website here.

Happy optimising!