Shepherd Neame
Brand Localisation
How we enhance the presence of Shepherd Neame’s individual locations in the local community and align them with the brand’s core values.
Client Overview:
Brewer Shepherd Neame
Established in 1698, Brewer Shepherd Neame boasts a rich heritage in brewing exceptional beers. With an array of pubs, each with its unique charm, Shepherd Neame has been an integral part of the Faversham and kent community for centuries.
Shepherd Neame approached us due to past success in the hospitality marketing sector.
Challenge:
We was challenged to enhance the presence of Shepherd Neame’s individual locations in the local community and align them with the brand’s core values while promoting location events also elevating sales and table bookings.
Our Approach:
Doing Things Differently
Comprehensive Brand Analysis:
We began with an in-depth analysis of Brewer Shepherd Neame’s history, values, and unique selling propositions. Understanding the brand at its core was crucial to developing effective, tailored strategies for each location.
Localised Marketing Strategies:
Recognising the diverse nature of locations throughout Kent and Essex, we crafted personalised marketing strategies for each Shepherd Neame location.
From traditional pubs to contemporary bars and even the Headcorn Airshow every venue had a customised approach to engage with the local audience authentically.
Digital Amplification:
Leveraging the power of digital platforms, we revamped Shepherd Neame’s individual locations online presence. A user-friendly website, active social media channels, and engaging content helped in reaching a wider audience, both locally and globally.
Authentic Content Creation:
We curated compelling stories about each pub’s history, unique offerings, and the people behind the scenes. This humanised the brand, making it relatable and endearing to the local community.
Results:
Empowering Local Outposts
Increased Footfall:
Foot traffic to Shepherd Neame’s individual locations saw a substantial increase, indicating a higher level of community engagement and interest and ultimately sales.
Enhanced Brand Loyalty:
The community-focused initiatives built strong emotional connections. Regular patrons turned into loyal advocates, actively promoting Shepherd Neame within their circles.
Online Visibility:
Each individual location’s online presence experienced significant growth. Social media engagement skyrocketed, expanding the brand’s reach far beyond Kent.
Positive Brand Perception:
Through authentic storytelling and genuine community involvement, Shepherd Neame’s image transformed into that of a caring, community-centric brand.
Conclusion:
Brewing Success One Community at a Time
Our partnership with shepherd Neame exemplified the power of localised marketing and community engagement. By understanding the unique pulse of Kent’s neighbourhoods, we successfully elevated Shepherd Neame’s individual locations presence, fostering a deeper sense of connection with the community while upholding the brand’s honoured values.
If you’re looking to enhance your brand’s local presence and create meaningful connections within your community, contact us today.
Together, let’s craft a compelling narrative for your brand that resonates deeply with your audience.
Your Success is Our Business.
